first rule about re-branding obama care, you do not talk about obama care. today the white house launched a three-week blitz on the public's perception of the affordable care act. because, according to press secretary jay carney, obama care does not exist anymore. here's what he told cnn's jim acosta. >> jim, i, first of all, there's not an insurance policy called obama care. i think it's important to your viewers that they understand they're purchasing private insurance. >> still, the president didn't shy away from the term today when he was defending the law. >> that seems to be the only alternative that obama care's critics have is, let's just go back to the status quo because they sure haven't presented an alternative. >> so what's in a name? let's bring in our panel, editor of the "weekly standard," bill kristol, former arkansas senator and chairwoman of the it's my business coalition, blanche linco lincoln, and washington bureau che chief for "usa today" susan page. former president bill clinton is slapping down reports a few weeks ago he was trying to